zurirayden
I have been noticing a lot of conversations around Web3 lately and one thing that kept popping up was advertising. I kept asking myself, why would anyone trust ads in this space when trust has already been so shaky with traditional advertising. That curiosity made me dig a little deeper and I want to share my thoughts here because maybe some of you have been thinking the same.
The Hook
Whenever I see ads online I usually skip them or scroll past. Most of them feel pushy or irrelevant. They feel like they exist just to get clicks rather than connect with me. So when I heard about a "Web3 Advertising Platform" the first thought in my head was: here we go again, another buzzword.
But then I started wondering if it could actually be different this time. Could it be possible that ads in Web3 are more trusted than what we see in Web2?
The Pain Point
The main issue for me with ads has always been trusted. I don't trust who is behind them, I don't trust how my data is being used, and I definitely don't trust the claims most ads make. We've all clicked on things that promised but ended up being clickbait or worse, scams. It just makes people feel disconnected from advertising altogether.
In the world of Web2 it feels like everything is controlled by a few giant platforms. They decide what ads we see, how much data they take from us, and how much the advertiser has to pay. For us regular users, we get no say in this. That's probably why most people just block ads completely.
Personal Test / Insight
When I first stumbled upon discussions about Web3 advertising, I assumed it was more of the same but with a blockchain label slapped on it. Then I came across some communities actually using these platforms and I noticed a small but interesting shift.
Instead of being just passive viewers, people were part of the process. Ads weren't forced in the same way. And since it was built on blockchain, there was at least a layer of transparency that I wasn't used to seeing. It didn't magically make all ads suddenly enjoyable, but it did make me feel less suspicious.
One specific example I saw was an ad placement where users could verify transactions behind campaigns. It wasn't about some company claiming "trust us," it was about the system being open for checking. That gave me a sense that if someone tried to run shady ads, people could call it out quickly.
Soft Solution Hint
I wouldn't say Web3 has completely fixed advertising yet, but it feels like a step in the right direction. The transparency part makes it harder to manipulate, and the user involvement makes it less one-sided. If you're curious and want to see a more detailed explanation of how it works, I found this article really helpful: Web3 Advertising Platform Builds Trust .
My personal takeaway is that while it's not perfect, there is something refreshing about having more openness in a space where trust has always been missing. I don't think it will replace all ads tomorrow, but I do believe it gives us an option that feels slightly more honest.
Wrapping Up
So if you've been skeptical like me, I get it. Most ads don't deserve our trust. But Web3 advertising is at least trying to tackle the root issues instead of just adding more tracking or flashy graphics. The fact that it involves transparency and gives more control to both advertisers and audiences is enough to make me curious to follow how it develops.
Would I say it's perfect right now? No. Would I say it feels like the first time in a while that advertising might actually earn some trust back? Yes. And that's honestly why I wanted to share this here.
The Hook
Whenever I see ads online I usually skip them or scroll past. Most of them feel pushy or irrelevant. They feel like they exist just to get clicks rather than connect with me. So when I heard about a "Web3 Advertising Platform" the first thought in my head was: here we go again, another buzzword.
But then I started wondering if it could actually be different this time. Could it be possible that ads in Web3 are more trusted than what we see in Web2?
The Pain Point
The main issue for me with ads has always been trusted. I don't trust who is behind them, I don't trust how my data is being used, and I definitely don't trust the claims most ads make. We've all clicked on things that promised but ended up being clickbait or worse, scams. It just makes people feel disconnected from advertising altogether.
In the world of Web2 it feels like everything is controlled by a few giant platforms. They decide what ads we see, how much data they take from us, and how much the advertiser has to pay. For us regular users, we get no say in this. That's probably why most people just block ads completely.
Personal Test / Insight
When I first stumbled upon discussions about Web3 advertising, I assumed it was more of the same but with a blockchain label slapped on it. Then I came across some communities actually using these platforms and I noticed a small but interesting shift.
Instead of being just passive viewers, people were part of the process. Ads weren't forced in the same way. And since it was built on blockchain, there was at least a layer of transparency that I wasn't used to seeing. It didn't magically make all ads suddenly enjoyable, but it did make me feel less suspicious.
One specific example I saw was an ad placement where users could verify transactions behind campaigns. It wasn't about some company claiming "trust us," it was about the system being open for checking. That gave me a sense that if someone tried to run shady ads, people could call it out quickly.
Soft Solution Hint
I wouldn't say Web3 has completely fixed advertising yet, but it feels like a step in the right direction. The transparency part makes it harder to manipulate, and the user involvement makes it less one-sided. If you're curious and want to see a more detailed explanation of how it works, I found this article really helpful: Web3 Advertising Platform Builds Trust .
My personal takeaway is that while it's not perfect, there is something refreshing about having more openness in a space where trust has always been missing. I don't think it will replace all ads tomorrow, but I do believe it gives us an option that feels slightly more honest.
Wrapping Up
So if you've been skeptical like me, I get it. Most ads don't deserve our trust. But Web3 advertising is at least trying to tackle the root issues instead of just adding more tracking or flashy graphics. The fact that it involves transparency and gives more control to both advertisers and audiences is enough to make me curious to follow how it develops.
Would I say it's perfect right now? No. Would I say it feels like the first time in a while that advertising might actually earn some trust back? Yes. And that's honestly why I wanted to share this here.
