zurirayden
So I fell into this rabbit hole recently while trying to understand how ads in crypto spaces actually work. I kept hearing about blockchain advertising platforms and then another group kept talking about Web3 advertising platforms. At first, I thought they were basically the same thing. Spoiler: they are not exactly the same, at least not from what I noticed when I played around with them.
The thing that bugged me in the beginning was the confusion. Everyone online seemed to use the terms interchangeably, which left me scratching my head. I just wanted a clear idea of which direction made more sense if I ever wanted to test ads for a project. And honestly, I was tired of the endless “best platform” lists that felt more like ads themselves than genuine feedback.
When I started reading around, I realized blockchain advertising platforms usually focus on using blockchain tech to make things more transparent. For example, ad impressions or clicks might be recorded on a chain so you know they actually happened. That sounded cool, but at the same time it felt a bit heavy. Like do I really need every click stored somewhere forever?
On the other hand, Web3 advertising platforms gave me a different vibe. They felt more community-driven, with the idea of users actually having more control over what they see and how their data is used. That part caught my attention because I always hated how Web2 advertising works with cookies tracking you everywhere. So I lean a little toward Web3 platforms just based on the feeling that they are less creepy.
My small test wasn't anything huge. I didn't throw big money into it, just a little to see how things worked. What surprised me is that blockchain platforms gave me clear records, which is great if you're paranoid about fake clicks. But Web3 platforms made me feel like I was part of something new, less traditional, and more flexible. I guess the easiest way to put it is blockchain felt like strict bookkeeping, while Web3 felt like hanging out in a community that happens to have ads.
Of course, this is just me rambling about my tiny experience. I wouldn't say one is 100% better than the other because they're not exactly solving the same problem. If you're more about proof and accountability, blockchain platforms might fit. If you're more about the vibe of user choice and less tracking, Web3 might feel better.
I'm still learning, and I came across this breakdown that explains things in a way that didn't feel like a sales pitch. If you're also scratching your head about the difference, you might find this helpful: Blockchain vs Web3 Advertising .
At the end of the day, I don't think there's a one-size-fits-all answer here. I kind of see blockchain platforms as the “proof first” side and Web3 platforms as the “community trust” side. Depending on what matters to you, you'll lean one way or the other. Personally, I like testing things myself instead of fully trusting what articles say. If you've tried either, I'd be curious to hear how it went for you.
The thing that bugged me in the beginning was the confusion. Everyone online seemed to use the terms interchangeably, which left me scratching my head. I just wanted a clear idea of which direction made more sense if I ever wanted to test ads for a project. And honestly, I was tired of the endless “best platform” lists that felt more like ads themselves than genuine feedback.
When I started reading around, I realized blockchain advertising platforms usually focus on using blockchain tech to make things more transparent. For example, ad impressions or clicks might be recorded on a chain so you know they actually happened. That sounded cool, but at the same time it felt a bit heavy. Like do I really need every click stored somewhere forever?
On the other hand, Web3 advertising platforms gave me a different vibe. They felt more community-driven, with the idea of users actually having more control over what they see and how their data is used. That part caught my attention because I always hated how Web2 advertising works with cookies tracking you everywhere. So I lean a little toward Web3 platforms just based on the feeling that they are less creepy.
My small test wasn't anything huge. I didn't throw big money into it, just a little to see how things worked. What surprised me is that blockchain platforms gave me clear records, which is great if you're paranoid about fake clicks. But Web3 platforms made me feel like I was part of something new, less traditional, and more flexible. I guess the easiest way to put it is blockchain felt like strict bookkeeping, while Web3 felt like hanging out in a community that happens to have ads.
Of course, this is just me rambling about my tiny experience. I wouldn't say one is 100% better than the other because they're not exactly solving the same problem. If you're more about proof and accountability, blockchain platforms might fit. If you're more about the vibe of user choice and less tracking, Web3 might feel better.
I'm still learning, and I came across this breakdown that explains things in a way that didn't feel like a sales pitch. If you're also scratching your head about the difference, you might find this helpful: Blockchain vs Web3 Advertising .
At the end of the day, I don't think there's a one-size-fits-all answer here. I kind of see blockchain platforms as the “proof first” side and Web3 platforms as the “community trust” side. Depending on what matters to you, you'll lean one way or the other. Personally, I like testing things myself instead of fully trusting what articles say. If you've tried either, I'd be curious to hear how it went for you.
